![]() ![]() James and Alexa note that this is just stage one of their effort in printing. ![]() Similarly, while wedding invites usually need to be ordered in bulk, PAPER is giving users an option of ordering invites one at a time, so event organizaers will eventually be able to create a service whereby guests get emailed invites, but can request printed invites as mementos or keepsakes. Alexa Hirschfeld, who co-founded the company with her brother James, notes this is a pretty decent discount on the $5 or more charged for printing of similar invites by more traditional invitation printers. The service is launching as a premium product, offering two thicknesses of card stock (120-pound and 250-pound), with pricing starting at $1.50 per card, including the envelope and liner. More importantly, this is a way of bringing the business out to a wider customer base that will sometimes need more than just email, or access or create invites via an iPhone app, for special occasions like weddings and fancy parties.Īnd in its move to printing, Paperless Post is offering a couple of disruptive elements in the form of price and production. Not unlike business card counterpart Moo.com, PAPER still uses Paperless Post’s cloud-based service to design and manage the distribution of the finished product. If the idea of a “paperless” company moving into paper sounds like an oxymoron, the bigger picture is that the company is still sticking to its core business. Paperless Post, a company that has built a name for itself offering a cloud-based, visually engaging, way of sending people invites by email, is going retro: today the company is officially launching PAPER, a printed stationery business that it will sit alongside its less physical cousin, which now has 1.5 million registered users, and has sent out invites to 30 million more since going live in 2009. ![]()
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